Where creators are mainly after the content’s quality to optimize their YouTube channel, they pass over significant factors like titles and descriptions. This is primarily because many influencers do not know how YouTube SEO works and how they can use titles and descriptions to rank YouTube videos. If you are one of them, don’t worry. Here’s the blog that will guide you on optimizing your YouTube video's title and descriptions for search engine visibility. Ways To Optimize Titles And Description On Your YouTube Channel To Increase Its Visibility Since everything on YouTube has a different role, titles, and descriptions have too. Therefore, many creators need to know the power of titles and descriptions to grow a YouTube channel. The ways mentioned below will broaden your mind and make you understand how to use titles and descriptions to increase your channel’s visibility.
- Do Proper Keyword Research Whether you are a new creator or a top YouTuber, before using any keywords in the title and description, knowing if the keyword you use is trendy is crucial. You can use tools like Google Trends or Keyword Planner to discover such keywords. These tools also tell you if your keyword has a higher search, so you can estimate its search difficulty and use it accordingly.
- Avoid Clickbait Even though clickbait titles and descriptions attract viewers to watch the entire video, YouTube doesn’t support this. So if you add something to titles and descriptions unrelated to your videos or viewer, the content will be considered clickbait. Make it enticing but not clickbait to promote your YouTube channel.
- Use Discoverable Keywords Except for YouTube, your channel can also generate views from Google searches. While searching a query on Google, you would have seen some YouTube videos on the top lists. Well, that is because the keywords the owner has used are searchable from Google too. So if you want your channel to be in the top search results and increase the views, combine keywords based on YouTube and Google search trends.
- Employ Emotive Words Emotive words are words related to emotions, and using them in your title and description can add emotion that your viewers can relate to. Before using emotive words, you must familiarise yourself with the situation and determine which emotive terms you seek as a solution.
Here are some of the emotive words example:
Helpful Profitable Easy Competitive Best-selling 5. Add Hashtags To Your Title And Description Some viewers search for the video using hashtags if they don’t get the proper keyword. It helps them to discover the content they like to watch. For example, if you have shared clips of FRIENDS on your channel, you can use the hashtags like #chandlerbing. So whenever you search for Chandler Bing on the platform, your video will occur on the results page.
If you focus on creating a video and only get time to promote your channel sometimes, you can hire YouTube promotion services like VeeFly. Then, you can buy youtube views from the service to increase your channel’s visibility. Conclusion If you want to maximize your reach to your channel, understanding the concept of YouTube SEO is a must. When you try YouTube optimization techniques, you should know if they work for your channel. Use YT analytics to compare your channel’s growth for better understanding.