Tips for Choosing the Right Marketing Agency
Choosing the right digital marketing agency is one of the most important decisions you will ever make for your business.
The way we market businesses today has evolved greatly since the days when advertising was limited to radio, print media, TV, billboards, and in-cinema ads. Most modern consumers now spend a lot of time online and, even if they still choose to shop in brick-and-mortar stores, they will often research online for the products and solutions they seek.
Therefore, it goes without saying that every business and brand needs a comprehensive and targeted digital marketing strategy.
By far the best way to achieve this for utmost ROI is by hiring the right professional, experienced digital marketing agency to meet the unique needs of your business.
What Does a Digital Marketing Agency Do?
A digital marketing agency works with businesses and other organisations to build their online presence and profile to bring in targeted traffic. They may achieve this using free and/or paid digital marketing channels.
The right marketing agency for you will:
· Understand your business goals
· Identify your target market
· Research and evaluate the consumer market as it applies to your business
· Create and disseminate your brand’s image/identity and increase brand awareness
· Create, implement, and maintain your digital marketing campaign
· Automate ongoing marketing processes
· Promote your products/services online
· Drive online traffic, engagement, and conversions
· Track and analyse your campaign results
Digital Marketing Agency Offerings
A digital marketing agency can offer a varied pool of services. Some bring general marketing expertise to the table, while others may focus more specifically on an aspect of marketing. It’s important to do your research and select an agency that can deliver what you need – ideally, all services under one roof.
These may include:
· Website Design and Development.
A highly functional, well-designed, SEO-optimised, and mobile-optimised website is the cornerstone of every digital marketing strategy. Your website is the launch pad for every marketing activity and where all of your online marketing efforts lead.
· SEO and SEM.
Search engine optimisation and search engine marketing are very important parts of any comprehensive digital marketing strategy, supporting an entire digital strategy in terms of content and data. We recommend you select an agency that has a dedicated professional SEO provider on its team.
· Content Marketing.
Content is critical when it comes to digital marketing – you need text-based content on your website Home and landing pages, in your blog, for social media marketing, and for many other marketing channels. You may also require video marketing, image-based, and/or audio content. Creating content is an enormous undertaking – outsourcing this to a digital marketing agency frees you up to focus on running your business.
· Paid Search (Google Ads or PPC, including Social Sponsored Ads).
Paid ads offer an ideal channel for consumers to see your business advertised at the top of search engine results pages in response to their search activity. They may also be displayed in their social media newsfeeds. The beauty of paid ads for businesses is that you pay only when your ad is clicked on.
· Email Marketing.
Connect and nurture relationships and loyalty with your existing customers via subscriber-based email newsletters to promote your brand, reward loyalty, and encourage future conversions.
· Data & Analytics.
Your agency should proactively monitor and report on your campaign results to understand the success of the strategy – and professional digital marketers have the unique insights and tools to achieve this on a deeper level.
Choosing The Right Marketing Agency for You…
There are diverse options when choosing which digital marketing agency will be right for you and your business. From sole traders with expertise in the specific marketing niche you require to large digital companies offering every possible approach to marketing, or boutique agencies providing an array of services and marketing products with a personalised touch – the right fit will meet your needs and deliver successful outcomes for your marketing efforts.